BBC.CNN WORLD NEWS

Monday, April 30, 2012

JoeyBra: The Perfect Under-the-Shoulder Smartphone Holder

JoeyBra-bikini an iPhone holder
JoeyBra
A night out dancing is always so much better when you don’t have to hang on to a clunky purse.

College girls want to avoid carrying items to parties at all costs. Two Washington college students have created a pushup bra specifically for carrying a smartphone, credit cards, IDs, money and keys. The JoeyBra features a pouch on the left side of the bra underneath a woman’s left armpit. The creators compared the pouch to a kangaroo’s. A phone and other small items easily fit into the pocket and can be covered by clothing.

Mariah Gentry and Kyle Bartlow, both junior business students at the University of Washington, said the JoeyBra was inspired by the school’s “vibrant Greek system.” Bartlow said on the site that he has seen too many girls asking for contact information on Facebook after they lost or destroyed their smartphones during a weekend out on the town.

“From our own personal experience, we know that women hate taking purses to dances, bars, or dance clubs,” the JoeyBra creators said on their website. “Leaving these items at home can pose a safety risk, but with JoeyBra women will never have to worry losing or damaging their valuables again.”

The duo launched a Kickstarter campaign to raise $4,000 in funding by May 19. So far, 60 people have backed the JoeyBra and the campaign has raised $3,145. Those who donate $30 or more will receive a JoeyBra.

So, ladies — would you wear a JoeyBra? I think this gadget is great for drunk college students, but maybe not for professionals. Reaching under my arm to check a text or grab cash may look weird, and pulling my iPhone out of my bra at a professional event doesn’t seem classy. Tell us what you think in the comments.


News by Mashable

Read current news at http://bbc-cnn-worldnews.blogspot.com

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