Last Minute Shopping Tips for Guys

Maxim Model

We got some help from an AskMen editor to save your procrastinating ass.

Last year you left your holiday shopping to the last minute. It stressed you out, you spent way more money than you had to, and, as you downed a pitcher of Wild Turkey to numb the pain, you also swore you'd never find yourself in the same hole next year. Well, it's next year!


That’s why us guys at AskMen teamed up with Maxim to tell you how to pull off last-minute shopping like a pro. (The Maxim guys disappeared the moment we mentioned "pitcher of Wild Turkey.")


You Have: 24 Hours Left
Lucky you, a whole day. Your first instinct is to use the Internet -- but you’re wrong. Because you’re so late in the game, you’ve missed the shipping deadline, which means you’ll have to hit the mall. Yes, the mall, where you’ll find yourself spending 20 minutes looking for parking and get stuck in line behind a snot factory masquerading as a five-year-old brat. (Quit, eyeballin' us, you little jerk!) You know what? Suck it up -- it’s the price you pay for leaving it till the eleventh hour.


Focus on one store, like a department store, so you can get in and get out. If you’re shopping for her, things like lingerie -- as long as it’s lingerie for her body type -- will be just fine. In fact, in a survey I took among the women at AskMen, they all said they’d love lingerie. And they’re hot, so it doesn’t get more valid than that. Also, since we know you’ve been hanging on to her every last word this year, getting her favorite author’s latest book or her favorite musician’s latest album works. Sometimes small, thoughtful gestures like these deliver a lot of impact.

You Have: Half A Day Left
Forget about the mall; at this point, all you’ll find left are those I’m-not-putting-out-tonight pajamas. Believe it or not, the local chain drugstore is your best bet. A lot of them sell gift-worthy stuff, like perfumes and beauty products for her (we recommend Lola by Marc Jacobs), and electronics for the guys in your life (tablets, Blu-ray players, digital cameras, etc.). Sure, it may seem unsettling knowing that you’re offering a gift to your loved one from the same place you buy your condoms, but remember: No one’s going to know where that perfume came from.

You Have: Less Than Five Minutes Left
Relax, it’s totally doable -- now’s when you go online and buy things that are for a future date. For example, buying tickets to an upcoming concert or a show she wants to see, or booking a weekend getaway in the new year. Just print out the paperwork, stick it in a card and surprise her with it.

You Have: Zero Minutes Left
For some of you, it’s game over. For the rest, you’ll have to convince her that what you got her is on the way, which usually calls for something extravagant or custom-made. But that’s another article.

News by Maxim


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Holiday sales strong, but still discounted

Holiday Shopping

(Reuters) - With six days until Christmas, the U.S. holiday shopping season is better than expected, with discounts deep enough to bring in shoppers who are searching for bargains but not showing the desperation seen in the recession.

Department stores like Macy's Inc are shaping up to be among the big winners, while apparel retailers are being hurt as mild weather limits demand for winter clothes.

"Some of the women's retailers that were doing well earlier in the year are getting hurt this holiday by the resurgence of the department store," said Craig Johnson, president of Customer Growth Partners, a retail consulting firm.

Customer Growth Partners, which has been one of the most bullish forecasters of sales heading into the holiday season, estimated that U.S. retailer sales on Saturday were $26 billion, just shy of the $27 billion spent on "Black Friday," the day after Thanksgiving, which traditionally kicks off the holiday shopping season.

Johnson was one of the most bullish forecasters coming into the holiday season. Now others are joining suit.

ShopperTrak, which monitors traffic at shopping malls, now expects sales in November and December to rise 3.7 percent, up from its September forecast of 3 percent.

Last week, the National Retail Federation raised its forecast, calling for holiday sales to rise 3.8 percent. In October, it forecast a gain of 2.8 percent.

To be sure, that NRF forecast is still less than the 5.2 percent increase reported for 2010. Unemployment was still 8.6 percent in November and lower-income shoppers have been making use of such plans as layaway to paying for holiday items.

So many analysts said sales are not exceptionally strong or exceptionally weak.

"There's more that's normal here than people want to let on," Edward Jones analyst Matt Arnold said.

ShopperTrak cofounder Bill Martin said that discounts were more in the 30 percent to 40 percent range, instead of the 50 percent to 60 percent seen last year.

On Saturday, he said it was hard to find parking spaces at the malls he visited and he saw lots of people with packages. In other words, it was a typical weekend before Christmas.

"It's been a typical shopping pattern," he said.

Overall, traffic to stores may be off a couple of percentage points. But that's because more people are shopping on line, he said.

IBM Benchmark, which tracks transactions on the websites of hundreds of the top retailers, said on Monday it now expects online sales to rise 9.5 percent to 10 percent in December from a year ago.

Trutina Financial Chief Investment Officer Patty Edwards said what she saw at Target this weekend was stocked shelves and normal discounts.

"There weren't any specific markdowns that were overly compelling, but conversely, there didn't seem to be any shortages of items at all," Edwards said

WANT A DEAL? BUY A COAT

Even with retailers managing their pace of discounts and avoiding desperation, higher costs for cotton and other materials are taking their toll. Many retailers' gross margins are likely to decline this holiday season, according to data from Thomson Reuters I/B/E/S.

Over the weekend, 40 percent discounts "seemed to be the cost of doing business," said Nomura Equity Research analyst Paul Lejuez, who follows apparel retailers, adding that "promos are likely to intensify this week."

Among the retailers offering such discounts were Abercrombie & Fitch Co, American Eagle Outfitters Inc, Ann Inc, Gap Inc and Wet Seal Inc, Lejuez said.

Mild weather has cut into sales of winter clothing, said independent retail analyst Brian Sozzi.

"Coats are offering some of the best deals in the mall right now," he said.

One of the featured items on Macys.com on Monday was women's coats for 40 percent to 50 percent off.

"Those cold temperatures that you typically experience in December just haven't been there," said Joe DeRugeriis, senior marketing manager at Planalytics, which provides weather consulting services for businesses.

"People are still going to spend the cash," he said, "but the cash is moving to things more like electronics and not those items that normally sell well this time of the year."

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Black Friday Sales Up Seven Percent Over 2010

Black Friday Shopping

The holiday shopping season got off to a strong start on Black Friday, with retail sales up 7 percent over last year, according to the most recent survey. Now stores just have to keep buyers coming back without the promise of door-buster savings.

Buyers spent $11.4 billion at retail stores and malls, up nearly $1 billion from last year, according to a Saturday report from ShopperTrak. It was the largest amount ever spent on the day that marks the beginning of the holiday shopping season, and the biggest year-over-year increase since 2007. Chicago-based ShopperTrak gathers data from 25,000 outlets across the U.S., including individual stores and shopping centers.

The Mall of America in Bloomington, Minn. broke its Black Friday record for shoppers, thanks to a decision to open at midnight for the first time. Around 210,000 visitors came to the mall on Friday, up from 200,000 last year, according to mall spokeswoman Bridget Jewell.

Online shopping was strong as well, with a 24.3 percent increase in online spending on Black Friday, according to IBM, which tracks sales at 500 online retailers.

Bill Martin, who founded ShopperTrak, said he was surprised by the strong showing. He had expected the weak economy to dent consumer confidence and keep more shoppers out of the stores, or at least from spending much. Instead, he said, they responded to a blanket of promotions, from 60- and 70-percent off deals to door-buster savings on electronics.

"I'm pleased to see it. You can't have a great season without having a good Black Friday," Martin told The Associated Press in an interview.

Sales were also up 4 percent each in the two weeks leading up to Black Friday, as retailers started their promotions earlier than usual or extended their hours.

Still, he suspects things will quiet down this weekend, as promotions end and the buying frenzy subsides. ShopperTrak is expecting holiday sales to be up 3.3 percent this season. Retailers generally rely on sales between Thanksgiving and Christmas to make up 20 percent of their annual take.

There weren't many shoppers at Pioneer Place Mall in Portland, Ore., on Saturday.

"This is great, I'm glad I waited," said MaryJane Danan, who drove two hours from Corvallis, Ore., to go shopping with her teenage daughters. She stayed home on Black Friday because she thought the crowds would be huge. But she was surprised by how few people were out Saturday.

At Crabtree Valley Mall in Raleigh, N.C., Mary Aker was forced to use valet parking Friday because she couldn't find a parking spot. But on Saturday, the pace had let up a little, so she and her husband came back to do some more shopping.

Aker, 58, a retired librarian, said she's spending about as much as she usually does for Christmas. But she's asking people what they want ahead of time to make sure everyone is happy.

At the same mall, sisters Patricia Harrington, Betty Thomas and Laverne Kelly had been shopping all weekend, starting with an all-nighter Thursday after Thanksgiving dinner. The sisters said things calmed down considerably by Friday and Saturday. They suspected a lot of people were shopping online, but they were also underwhelmed by the discounts.

"People are losing their jobs. They should have better deals," said Kelly, 50 and a customer service agent at FedEx.

"There are a lot of people out here but fewer bags," added Thomas, 52 and a health coordinator at a Raleigh hospital.

Thanksgiving weekend, particularly Black Friday, is huge for retailers. Over the past six years, Black Friday was the biggest sales day of the year, and it is expected to keep that crown this year, though shoppers seem to be procrastinating more every year and the fate of the holiday season is increasingly coming down to the last few days before Christmas.

Last year, the Thanksgiving shopping weekend accounted for 12.1 percent of overall holiday sales. Black Friday made up about half of that.

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